Gestaltic Relationship between K-Pop Idol's Symbol and the Symbols of Their Fans
DOI:
https://doi.org/10.52187/rdt.v5i2.234Keywords:
K-Pop, idols, symbols, fandom, gestaltAbstract
Studies on the meaning of the symbols in K-pop Idol’s Logo and the relation with their fandom symbol meaning. Correlation and relationship represented by the meaning of every symbol in a logo from K-Pop Idol and their fandom that bonds each other is beneath the surface. Through this descriptive qualitative study, The analysis aims to unravel the meaning relation based on the phenomenon and how this meaning is carried out. This study employs Reinhart’s Principle of Gestalt Perception to address the description of a form of a perception process by arranging elements with patterns, relationship, and needs into a single unit. This study also employs Gregory’s Boy Bands and Performance of Pop Masculinity to address what branding do the symbols that used by K-Pop Idols and fans try to convey. Calling on the theories to the phenomenon and utilizing Spradleyan analysis, the researchers argue that the K-pop Idol represent their branding based on the symbols meaning in their logo and it is influencing their musical taste for their fans. The relationship and meaning have a continuous relationship and correlation based on the meaning conveyed through the meaning of each symbol from K-Pop idol groups and their fandoms. By using this type of qualitative research with a descriptive approach, it is concluded that the results of the analysis in this discussion can provide in creation of a logo to have a meaning and story that can be conveyed through the meaning in each symbol.
References
Baker, A. (2019). BTS: A Korean pop culture phenomenon. Rowman & Littlefield.
Elliott, R., & Wattanasuwan, K. (1998). Brands as symbolic resources for the construction of identity. International Journal of Advertising, 17(2), 131-144.
Gay, L. R., Mills, G. E., & Airasian, P. (2006). Educational research: Competencies for analysis and applications. Columbus: Merrill Greenwood
Gregory, G. (2019). Boy Bands and the Performance of Pop Masculinity. Routledge
Guerra, P., & Sousa, S. (2011). K-Pop and the formation of cultural identity: The case of South Korea's music industry. The International Journal of Korean Studies, 15(1), 47-60.
Hariani, D. F. (2018). Semiotic analysis on idol group logo: a study of type of sign and meaning of korean group’s logo. Faculty of Humanities Diponegoro University Semarang. Doi: https://eprints.undip.ac.id/65348/1/THESIS_-
_Farah_Disria_Hariani.pdf
Hybe Labels (2017). BTS Logo Animation. YouTube. Acessed from https://youtu.be/qx27yTK_KXw?si=ZMFLvEG2PKstGCP on 20 february 2024.
Kim, H. (2018). The role of K-pop in the construction of Korean identity. In K-Pop,
Culture, and Identity (pp. 45-60). Palgrave Macmillan.
Khoerunnisa, F., Rakhmawati, A., & Sari, D. P. (2020). The meaning of BTS logo: A semiotic analysis. International Journal of Linguistics, Literature, and Translation, 3(2), 45-50.
Ogden, J. R., Boller, G. W., & Goh, B. (2011). The influence of music on consumer behavior: A case study of popular music marketing. Journal of Marketing Management, 27(1-2), 91-108.
Reinhart, T. (1984). Principles of gestalt perception in the temporal organization of narrative texts. Linguistics, 22(6). DOI: 10.1515/ling.1984.22.6.779
Rossolatos, G. (2015). Brand equity planning with structuralist rhetorical semiotics.
Kassel University Press.
Sari, E. C., & Utomo, S. R. H. (2020). Analisis pengaruh logo boyband dan girlband korea terhadap fanatisme penggemar, Jurnal Dassapura, 2(1). DOI: https://doi.org/10.52005/dasarupa.v2i1.109
Susanto, V., & Azeharie, S. S. (2022). The meaning of fandom symbols in K-Pop: A semiotic approach. In Proceedings of the International Conference on Linguistics, Literature, and Arts (pp. 105-112).
Sugiyono. 2010. Metode penelitian pendidikan pendekatan kuantitatif, kualitatif, dan R&D. Bandung: Alfabeta.
Spradley, J. P. (1979). Ethnography and culture. The Ethnographic Interview, 3-16.
